BC’s Carroll School of Management sought CCA’s help to revitalize its MBA program amid declining demand in Boston’s competitive higher education market.

 

We positioned the BC MBA as a "timeless yet relevant MBA" and developed a messaging platform with the tagline “Become Iconic.” This approach highlighted the classic elements of the MBA and the strength of the BC brand. We then produced various content, including print materials, photography, a blog, digital ebooks, landing pages, and videos featuring students and faculty, showcasing the program's unique strengths and curriculum.

United States Naval Academy Advancement Campaign

 

We collaborated with the US Naval Academy to create the name, strategic messaging, and creative foundation for its largest campaign, Called to Serve. Daring to Lead., aimed at supporting vital programs with a goal of $400 million. The campaign emphasized that while core operations are government-funded, the Academy's greatness is fueled by those inspired by its mission. Our efforts included a comprehensive discovery process and the design of key campaign elements, which have successfully raised over $420 million to date.

The Jefferson HOPE 25th Anniversary video

 

This video was made to honor the 25th anniversary of JeffHOPE, a student-run organization within the Sidney Kimmel Medical College (within the Thomas Jefferson University system) that aims to improve access to healthcare for the homeless and underserved population of Philadelphia. 

Ursinus College Advancement Campaign

 

Ursinus College, a leader in purposeful education, partnered with our team to develop a messaging strategy for its $100 million sesquicentennial campaign. We created dynamic communications that reflected Ursinus' vision for enhancing its programs for future learners, including new photography, a campaign microsite, print materials, and a brand spirit video that quickly gained widespread attention. The Keep the Promise campaign ultimately exceeded its $100 million goal.