Introducing the Graduate Matching Service (GEMS)

Right-Fit Matching. Real Nurturing. Better Enrollment Outcomes.

Noodle_Collage_Funnel_Noodle-Blue

Matching, Not Marketing

You’re already doing the work to attract prospective students. GEMS helps take it further.

At the center of the GEMS model are Matching Advisors — trained professionals who connect with high-intent students, guide them through the discovery process, and help them take the next step. Backed by AI-powered matching and aligned to your brand, they provide the consistent, personalized outreach that turns interest into enrollment.

Built by ETS and Noodle, GEMS is designed to complement your existing efforts — extending your team’s reach and increasing enrollment outcomes without adding to your workload.

You only pay when a student enrolls. No upfront media spend. No long-term contracts. Just outcomes.


25060_Noodle_GEMS-Landing-Page_Target-Image_Noodle-Blue_04-02-2025

Precision Targeting

Engage students already interested in graduate education, avoiding low-intent advertising.
Noodle_Collage_Hourglass_Midnight-Blue

Lower CAC

Focus on quality over quantity, cutting unnecessary marketing costs.
Noodle_Collage_Grow_Noodle-Blue

Active Enrollment Nurturing

Dedicated enrollment advisors engage prospects, increasing applications and conversions.
Noodle_Collage_Hands-Together_Noodle-Blue

Expanded Recruitment Network

Provides a cost-efficient, data-driven lead channel that enhances enrollment without added per-student costs.

Who’s a Good Fit for GEMS?

Programs with Capacity to Grow
Ideal for graduate programs looking to expand without overloading internal teams.

Schools Seeking Right-Fit Students
GEMS supports mission alignment by connecting with high-intent, qualified prospects.

Teams Needing More Hands Without More Headcount
Matching Advisors extend your reach without adding to your payroll.

Noodle_Collage_How_We_Lead_Noodle_Blue

 

Noodle_Icon_72_RGB_Noodle-Blue_Solid-Circle

Smart CRM & Data Analytics

As a Slate Preferred Partner, we integrate seamlessly, using predictive analytics to target high-conversion prospects.
Noodle_Icon_43_RGB_Noodle-Blue_Solid-Circle

Optimized Marketing Spend

AI-driven segmentation, SEO, and paid media maximize Cost Per Enrollment (CPE) efficiency.
Noodle_Icon_72_RGB_Noodle-Blue_Solid-Circle

Real-Time Performance Tracking

Data dashboards and A/B testing refine messaging, targeting, and ROI dynamically.

Let's talk.

Streamline your student recruitment process with GEMS and focus on what matters most: fostering a thriving academic community. Contact us today to learn how we can help you achieve your enrollment goals while lowering costs and reducing risks.

Frequently Asked Questions

Like our fees for names, this favors simplicity. For the great majority of our universities, this is between 4% and 10% of tuition.

Noodle will propose language and images, but the approval is yours. Their counselors and AI will train on a document that they build with you (and is, again, subject to your approval).

Like a dating service, the suggestions are the intersection of our students’ and schools’ interests. And it’s iterative: counselors will bring up more schools as they get to know students better and see their reactions to prior suggestions.

You.

For Slate and other standard CRMs, Noodle charges a one-time setup fee of $15,000. This allows bidirectional information sharing, updated hourly, so our respective counselors can collaborate.

It is entirely up to you. If you opt-out, we will avoid mentioning your school to students already engaged with you. You may find we enhance yield, however.

We will generally issue a credit for our enrollment fee minus your standard deposit.